Design your own hat
A FASHIONABLE EXPERIENCE with St. Regis
As a part of an overnight stay at the scenic St. Regis Florence, take a guided tour of the workshop of Grevi Mode, the celebrated hat makers. Dating to 1875, the family company has fans that include such celebrity clients as Gwen Stefani, Jane Fonda and Roberto Cavalli. During the visit, guests may have a fitting, and with the help of Grevi’s master craftsmen, create their own unique design.
The one-night stay at The St. Regis Florence is Euro 1,400 for a Premium Deluxe Arno river view and Euro 3,000 for a Florentine Junior Suite Arno river view, and includes transfers to and from the Grevi workshop, along with private tour, full buffet breakfast, the signature Champagne Ritual and a 3-course dinner. The additional cost of a hat and shipping will be charged to the guest by the shop.
A year long family tradition
At the beginning of the 1980s, the Grevi brand name was born: indeed today, as a cutting edge, newly modernized company, it continues to acquire ever-greater importance both in terms of image and social standing in the fashion sector as the firm welcomes its fourth generation.
Thanks to their high specialization in the field and imaginative abilities, the Grevi Company has today been greatly rewarded by the appearance of their creations in the best-known fashion magazines and the most prestigious shops throughout the world.
A long-standing company with headquarters in Signa, near Florence in Tuscany, GREVI MODE has produced hats since 1875. Production at the factory has been in Grevi family hands for over four generations and the company boasts a history that spans an entire century. The thirties were the years of the melousine - and satine - felt hats, exotic straw creations, and fabrics like organza, velvet, and straw laize were widely used.
During the 1960s, however, as casual headwear rather than elegant hats became more popular, the firm discovered a new and exciting manufacturing trend, launching the Tuscan lambskin hat onto the world market.
Hear from our guests about their stay from 276 verified guest reviews
96%of our guests
recommend this hotel
I ended two weeks in Rome and Tuscany with a 4 night stay at the St. Regis in Florence. From the moment I arrived, I was surrounded by elegance, opulence, comfort and security. My room was outstanding and provided a well-needed respite from the hustle and bustle in the streets. The housekeeping staff did an impeccable job and provided pressing and boot/shoe shining on a daily basis. The Butler service was amazing and catered to my every need. The concierges were extremely helpful and guided me to excellent restaurants, leather stores, the best places to buy olive oil and balsamic vinegars, and where to buy an extra suitcase to cart all my purchases home. What I enjoyed the most, however, were the bar staff and waiters and waitresses in the restaurant. Other than the fact that they were all extremely good looking, they were professional yet friendly, made excellent drinks and made me feel very special. The area surrounding the hotel has plenty of sights to see and shopping. I will stay there again when I next visit Florence and highly recommend it to other SPG members.