Design your own hat
A FASHIONABLE EXPERIENCE with St. Regis
As a part of an overnight stay at the scenic St. Regis Florence, take a guided tour of the workshop of Grevi Mode, the celebrated hat makers. Dating to 1875, the family company has fans that include such celebrity clients as Gwen Stefani, Jane Fonda and Roberto Cavalli. During the visit, guests may have a fitting, and with the help of Grevi’s master craftsmen, create their own unique design.
The one-night stay at The St. Regis Florence is Euro 1,400 for a Premium Deluxe Arno river view and Euro 3,000 for a Florentine Junior Suite Arno river view, and includes transfers to and from the Grevi workshop, along with private tour, full buffet breakfast, the signature Champagne Ritual and a 3-course dinner. The additional cost of a hat and shipping will be charged to the guest by the shop.
A year long family tradition
At the beginning of the 1980s, the Grevi brand name was born: indeed today, as a cutting edge, newly modernized company, it continues to acquire ever-greater importance both in terms of image and social standing in the fashion sector as the firm welcomes its fourth generation.
Thanks to their high specialization in the field and imaginative abilities, the Grevi Company has today been greatly rewarded by the appearance of their creations in the best-known fashion magazines and the most prestigious shops throughout the world.
A long-standing company with headquarters in Signa, near Florence in Tuscany, GREVI MODE has produced hats since 1875. Production at the factory has been in Grevi family hands for over four generations and the company boasts a history that spans an entire century. The thirties were the years of the melousine - and satine - felt hats, exotic straw creations, and fabrics like organza, velvet, and straw laize were widely used.
During the 1960s, however, as casual headwear rather than elegant hats became more popular, the firm discovered a new and exciting manufacturing trend, launching the Tuscan lambskin hat onto the world market.